Do You Know These Advanced Types of Link Building?

Do You Know These Advanced Types of Link Building?

by | Jul 24, 2023

Do you want to know how significantly Search Engine Optimization Companies are able to get massive traffic over their website? And what practices make them different from others? So the question arises here:- Do You Know These Advanced Types of Link Building? As we know, Link building is a crucial aspect of search engine optimization (SEO) and significantly improves website visibility and organic rankings. While traditional link-building methods are well-known, there are several advanced techniques that can further enhance your website’s backlink profile. In this blog post, we will explore some of these advanced types of link-building strategies that can help you achieve better results.

Broken Link Building:

Broken Link Building is a strategy used by SEO Companies to improve a website’s ranking by fixing broken links on other websites. When a link on a website leads to a page that no longer exists or returns an error (a broken link), it can negatively impact the user experience and search engine optimization (SEO).


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To utilize Broken Link Building, marketers identify websites with broken links in their niche. They then reach out to the website owners or administrators and inform them about the broken links they found. At the same time, they suggest replacing those broken links with relevant content from their own website.

The idea behind this strategy is that website owners are more likely to fix broken links when they receive a helpful notification. By providing valuable content to replace the broken links, marketers gain an opportunity to gain backlinks to their own site. Backlinks are links from other websites that point back to your website and are an essential factor in search engine rankings.

HARO Link Building:

HARO (Help a Reporter Out) link building is a technique used by Search Engine Marketing (SEM) companies to get valuable backlinks to their websites. It works by connecting journalists and reporters with experts who can provide them with relevant information and insights for their articles.

Here’s how it works: When journalists are working on a story and need expert opinions or quotes, they submit their queries to HARO. To build backlinks and gain online visibility, monitor these queries for opportunities that align with your expertise.

After finding a relevant query, you respond to the journalist with a well-crafted answer or opinion that adds value to the story. If the journalist finds the helpful response, they may include it in their article and credit you as the source.

This link-building technique benefits you because it helps get backlinks from authoritative news websites. Backlinks are hyperlinks from other websites to your own, and search engines consider them as a vote of confidence for your website’s credibility. When reputable news sites link back to your website, search engines perceive your site as more trustworthy and authoritative, which can positively impact your search engine rankings.

Skyscraper Technique:

The Skyscraper Technique is a strategy used in digital marketing, specifically in search engine optimization (SEO), to create backlinks for your website. 

How does the Skyscraper Technique work?

Well, it involves three main steps. First, you need to find a popular piece of content related to your target keyword, For ex- “SEO in Digital Marketing.” This could be a blog post, an article, or a guide that has already gained a lot of attention and backlinks.

Next, you aim to create something even better and more valuable than the existing content. You improve upon it by adding more up-to-date information, including visual elements, making it more comprehensive, or presenting it more engaging. The goal is to make your content the best resource available on that topic.

Finally, you reach out to websites and individuals who have linked to the original content and let them know about your improved version. You politely ask if they would consider linking to your content instead, as it provides more value to their readers. The last process is called “Outreach.” You can connect with the individual through personalized emails or social media messages.

Following the Skyscrapper approach increases the chances of getting backlinks from authoritative websites, as they are more likely to link to a superior and updated resource. These backlinks can boost your website’s visibility in search engine results and improve your overall SEO performance.

Resource Page Backlink:

The Resource Page Backlink Technique involves identifying resource pages on other websites that are relevant to web marketing or related topics. These resource pages typically provide a collection of helpful links, tools, and information for users.

To create a backlink using this technique, you need to find these resource pages and reach out to the website owners or administrators. You can introduce your website as a valuable resource that would benefit their audience. If your content is relevant and valuable, they may link your website to their resource page.

By obtaining backlinks from reputable resource pages, your website gains credibility in the eyes of search engines. This can lead to higher rankings in search results, which means more visibility and organic traffic for your web marketing agency.

Do remember, it’s important to approach website owners respectfully and offer something of value to their users. Building quality backlinks takes time and effort, but it can significantly boost your website’s SEO and drive more targeted traffic to your business.

Guestographics Backlink Technique:

To get the backlink from Guestographics Backlink Technique– firstly, you need to create an informative and visually appealing infographic related to your business. The infographic should contain helpful data, statistics, and compelling visuals. This step is crucial because it grabs people’s attention and makes them want to share it.  

Secondly, you need to find websites or blogs in your industry that publish guest posts. These are platforms where you can contribute your content. Look for websites that accept infographics or have a section for visual content.

Lastly, you reach out to the website owners or editors and offer them your infographic for their website. You explain the value of your infographic, how it can benefit their readers, and why they should consider publishing it. If they agree, they will post your infographic on their website and a backlink to your website using the targeted keyword in the anchor text.

This technique works because infographics are highly shareable and visually appealing, making them attractive to website owners.By offering valuable content, you increase the chances of publishing your infographic and gaining website backlinks. These backlinks improve your website’s visibility in search engine results for the targeted keyword, ultimately driving more traffic and potential customers to your website.

Link Roundups Technique:

Link roundups are a backlink technique used by website owners and bloggers to build links to their sites. In simple terms, a link roundup is a blog post or article that gathers and lists useful or interesting links from around the web.

For example- You have a website about fitness tips. You will find a popular fitness blog that regularly publishes link roundups. You reach out to the blog owner and suggest one of your informative fitness articles to be included in their next roundup.

If the blog owner likes your content, they may include a link to your article in their roundup. When their roundup post is published, it will contain a list of links to various resources, including yours. This creates a backlink for your website. The blog owner gets to provide their readers with helpful links, and you get a valuable backlink that can boost your website’s visibility and traffic.

Link roundups are a simple way to build backlinks by collaborating with other website owners in your niche.

Sum Up- Implementing advanced link-building techniques can give your website a competitive edge in search rankings and enhance your online visibility. By incorporating the link-building strategy mentioned above, you can diversify your backlink profile, improve search engine rankings, and attract targeted organic traffic to your website. Remember to stay consistent, provide value, and build relationships to maximize the effectiveness of these advanced link-building methods. For more techniques and tactics, do not forget to follow the best Search Engine Marketing Company in Chandigarh.

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